Getting Out of Your Writing Funk with a Life Coach

by Copywriter for Hire - Ruthan Brodsky on January 28, 2012

In my last post I wrote about motivation. One of my colleagues recently told me that her life coach was her main inspiration. Sitting in on our discussion was another colleague who commented that  she was so impressed with her sister’s life coach that she’s writing an article about life coaches  for a magazine. Life [...]

Getting Motivated and Staying Motivated

by Copywriter for Hire - Ruthan Brodsky on January 25, 2012

It is so much easier to do your writing when you feel motivated to write. It may be that you love the topic about which you’re writing. It may be that you had a great run this morning and you are full of get up and go. Whatever the reason enjoy those times because they [...]

Marketing Using Blogs

January 22, 2012

Blogs, which are also known as web logs have been around and working well for small and large businesses. Everyone has a blog and blogs are helping them make money. The question is how are they doing it? What is so special about a blog that you can make money by posting on it? First [...]

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Positioning Your Business in the Market

January 19, 2012

Al Ries and Jack Trout coined the term positioning in the early 1980s in their book, “Positioning: The Battle for Your Mind.” Although it’s been a few years since the book was released, the core ideas they express are just as true today. Positioning refers to the way a product, service, or person is presented [...]

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Marketing Your Business Requires Personal Branding

January 16, 2012

Let’s get right to the heart of the matter. If you’re reading this blog post because you want to know more about corporate strategy, market penetration, paradigm shifts, business models, strategic partnerships, or any other business buzz word flavor of the week, you’re in for a big letdown. Here’s a revelation. This blog post isn’t [...]

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Are E-Books Necessary for Your Business?

January 12, 2012

It all depends whether E-Books can make a significant impact on your business or not. The success of E-Books depends upon the type of business you have or whether you supply products or services.  It depends upon the numbers of your market – your current and potential customers. It also depends upon how competitive is [...]

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Earning Credibility for Your Writing

January 9, 2012

Your readers read you blog posts an  articles because they want information about solving their problems. Your readers purchase products you recommend for emotional reasons while they justify their purchase based on logical reasons. Credibility is one element of your writing that must appeal to both aspects of your reader’s decisions. Credibility diminishes any doubts [...]

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Add Your Personal Touch When You Write

January 5, 2012

I’ve become very good at including something about myself in each blog post I write. I also include something about my clients when I write a blog post for them or sales copy or instruction for their clients.  It helps readers relate to me because I usually tell them that I’ve had the same or [...]

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The Importance of Writing Articles for Your Business

January 1, 2012

Writing articles and getting them published is all about making sure you have an internet presence. When you write an article about what you do in your business it makes you an expert in that particular area. Let’s say you’re in between jobs, you have 3 school age children, and one in college. Your household [...]

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Writing Articles that Motivate Readers

December 26, 2011

You can write your own articles. Copywriters and freelance writers can write articles for you. You can find articles in PLR packages (private label rights) which is the business of selling prewritten articles and reports on thousands of topics and selling them those packages to others. You can even search Public Domain sights and directly [...]

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