Why You Should Write an Informatio Product

by Copywriter for Hire - Ruthan Brodsky on April 27, 2013

I am working with a couple of clients helping them put together an information product. It’s bigger than a White Paper or report but it’s a lot smaller than a hard covered book. It is a book, however, and because it is a book it gives you more credibility than anything else you can do [...]

How to Get Your Press Release Read

by Copywriter for Hire - Ruthan Brodsky on April 21, 2013

Here are some tips for getting your press release read by the media: Type, never handwrite. Double space, use BIG margins, and leave lots of white space. Editors use the white space to edit.  I like the release to fit on one page but I won’t go below a size 12font or above a 14 [...]

Getting Motivated to Write

April 4, 2013

It’s not always easy. My key is doing the things that get me in the mood #1 Plan and take a brisk walk One of my first steps when the weather is half way decent. There’s just something about a little exercise that gets the blood pumping. So if you feel like you need a [...]

Read More

Writing Articles is Good Marketing

March 30, 2013

You’ve probably heard about marketing with articles and how important it is for getting exposure for your ideas and expertise on the Internet. Many consultants today who want to get known and get found on browsers successfully continue to write articles and submit them to directories as a key strategy. Submitting these short articles to [...]

Read More

Good Content Brings Business Success

March 10, 2013

Being able to write high quality copy is one skill most likely to help your business – online or off line.   Many businesses focus on generating traffic, especially to  their  online site, , but you are not going to make any profit from your visitors if you don’t have convincing sales copy once they reach [...]

Read More

Good Copywriting Overcomes Prospects Doubts

March 2, 2013

Keep in mind that every product, no matter how good it is, must be sold. Even if you were giving away free stuff you’d have to sell it.  One of your first steps is to get your prospects attention and keep them focused on the main event. Keep in mind that the average person in [...]

Read More

Copywriting is Selling with Headlines

February 23, 2013

You need a good foundation if you’re going to be a good copywriter.  One of the fundamentals you need to recognize right away is self interest –your targeted customer’s self interest  and your own self-interest.  After all, how were you planning to convince your customer to purchase a product that they aren’t sure they need [...]

Read More

How to Start Writing an eBook

February 10, 2013

If there’s one thing that’s clear from learning more about eBook publishing in the last few years, it’s that topics tend to go in trends. One day online poker might be all the rage and a year or so later its playing pickle ball. . Then eBooks about day trading take off. Three months later [...]

Read More

Get Help Working Your Business

February 5, 2013

I know several persons personally who are ruining their health and cutting off their social life trying to do everything in their online business by themselves. Everything they do centers around their business because they reason they are the expert and their customers want them to write about it and give presentations about it. This [...]

Read More

Working with a Virtual Assistant

January 30, 2013

I’ve had good and not so good experiences working with a virtual assistant. However, the first thing I learned in the process is that there will be times in my business when I can’t do everything by myself. First, I don’t always have the time and secondly, it doesn’t make sense that I learn everything [...]

Read More

← Previous Entries