From the monthly archives:

February 2012

Self Discipline Creates Successful Change

February 28, 2012

The choice is yours: self discipline or regret. Which will cause you more pain? Disciplined effort generally results in multiple rewards. That seems to be one of life’s guidelines. It’s not a new law or one I invented. How well you sow is how well you will reap has been around for some time. Life [...]

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Brand Your Writing with Uniqueness

February 25, 2012

The best way to make your personal brand stands out from others is to make sure your writing stands out. How do you add a little kick to your writing?  How about creating a memorable and unique voice, a voice that makes people sit on the edge of their seat as they  read your content. [...]

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More Tips for Branding Your Writing and Business

February 22, 2012

Letting people know who you are and what you can provide for them is a way to grab attention and get your business message read. Here are another 5 tips you can use to give you a jump on your competition.   1.  Use pain and pleasure hot buttons. Find a way to position your [...]

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5 Tips to Brand Your Writing

February 19, 2012

Everything you write, except of course when you’re writing for a client, should carry your business writing brand. It may be sentence length, it probably includes writing style, and it may include content topic. There are good ways and bad ways to brand identity. Your goal is to string together words, sentences and paragraphs that [...]

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Writing Guidelines for Business

February 16, 2012

Most people who own or manage a business have little patience for a full leisurely style  report. They want writing that’s simple and efficient. Producing that kind of work isn’t easy. To get a good idea about how that style feels, find a website that is direct and informative and read it regularly. Then start [...]

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Clarity Challenge in Business Writing

February 13, 2012

The product may be a White Paper, a business letter, instructions on e-mail for a co-worker – it doesn’t matter. So much of business writing is couched in techno babble or managerial terms only business managers who read the same managerial books can understand. George Orwell in his book 1984 called it “doublespeak”. That was [...]

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Writing Tips I Learned from Copywriting

February 10, 2012

It takes work to write wherever and whenever you first learned how to write. Copywriting is also very difficult and takes work.  There are many who believe they know how to copywriter because they consider themselves good marketers. That isn’t always the real conclusion. It’s just as easy to become frustrated if you’re a new [...]

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Copywriting is a Cooperative Business

February 6, 2012

As a copywriter I perform a range of services including strategy development, interfacing with web design, online video and audio scripts, articles, blog posts and even speeches. The benefit of a copywriter is that you don’t have to hire half dozen specialists. First ask your copywriter what he or she can offer. Much of the [...]

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8 Ideas for Good Content

February 6, 2012

Just putting some of the steps I wrote about in my last post should be generating a bunch of new ideas for content. Not you’re stumped because you have no clue about how to bring them together for a post or article. First keep a notebook of your ideas. With each topic list your source [...]

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Growing Your Business with Content

February 3, 2012

You can grow your business with content; it’s not a myth. You’ve heard the long time saying that ‘content is king‘. It’s true but keep in mind that the content must be excellent. Excellent content is not just about how the words are put together although that counts. Excellent content is primarily about whether you [...]

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