About my Business

Ruthan Brodsky works with owners of small businesses and professionals who want to:

  • Promote their expertise to prospective clients, patients and customers;
  • Expand their presence on the Internet;
  • Retain their clients, patients and customers by providing them valuable information they can use;
  • Serve as a resource for their area(s) of expertise to clients, customers, patients and the media;
  • Serve as a role model for their industry or service by establishing a standard of quality that provides value.

Ruthan brings with her 27 years of writing and communication experiences. She is well known as a health writer who can bridge the medical writing so that the average reader is able to understand complicated health issues. She has written and edited for both the nonprofit and corporate arenas working with magazines, newspapers and trade publications as well as publishing houses. She has also contributed chapters to several books about health, to books about gifted education and to a book about municipal government. She also spent over a year as a ghost writer for a book about how to play golf.

Editors know Ruthan for her ability to work with tight schedules, to research and check facts, and to successfully interview academic, political, business, and medical sources for information.

Whether you want your sales letter to be a hard-sell or a gentle persuasion she can set the tone to your voice and message. Her ability to work out a marketing strategy will help you get your new business or product off the ground and keep it in front of your target market. She know what you expect when you hire outside help and offers fast, creative, effective solutions when you need communications support. Ruthan is very good at anticipating your communication needs and delivers strategic and dependable results that meet and often exceed her client’s expectations.

“I love helping my clients get the word out about their services and products. I do this by using their information and turning it into clear, concise words that will enlighten, motivate, or entertain their clients. I do all this within my client’s budget and stay within that budget by showing how I can teach them or a staff member some communication skills so that they may achieve similar results on a regular basis.”

These are a few of the services I provide to help my clients make a profit:

  • Copywriting & Editing
  • Creating booklets, reports or articles or proofing, editing and suggestions.
  • Websites
  • Helping you with your strategy and development phase, including goal setting. Developing all the website copy.
  • Marketing & Sales Material
  • Getting the word out with effective press releases, customized letters, brochures and flyers, a    advertising copy, instructional manuals, product descriptions.
  • Newsletters & Mailings
  • Organizing and developing Email campaigns, surveys, newsletters, and articles. Putting together a social networking viral campaign with Twitter and Facebook.
  • Strategy & Analysis
  • Help with the development of your business and marketing strategies while working with your SEO expert.
  • Training, Workshops & Presentations
  • Creating manuals, speeches, and reports.

Other Services:

  • Cover letters
  • bios
  • resumes
  • employee hand books
  • fundraising copy
  • proposals
  • queries

Education

BA with majors in French and Russian Languages; a second major in East European studies.
Wayne State University, Detroit

MA in Foreign Language Education; Minor in City Planning
Wayne State University, Detroit

Post Masters Certification in Gerontology
Wayne State University, Detroit

Work Experiences:

1 year teaching high school French and Russian.

Roeper School:

  • Publications 2 years
  • Editor of the Roeper Review, a peer review journal on gifted education (18 years)
  • Director of Development (3 years)

EdiText Co (ETC) Established 1981 for free lance writing

RAB & Associates,Inc.  Established 1991 for consulting