A small business needs a blog as much as any large business. The primary purpose, in fact, is the same: to keep in touch with current customers and clients and to attract potential customers and clients. That’s as simple and as important as it gets.
What goes into the blog will differ greatly depending on what products or services you sell, how large you are, where you are located, and the demographics of your clients and customers: their age, their incomes, their issues, and their locations. There are a myriad of other factors that may come into play for your business but these are a few of the primary ones that everyone who has a business needs to consider. It’s all part of marketing.
Blogs have been out there long enough so that most of you know what a blog is. You also know that there are a variety of blogs, personal and private, porn, educational, political, plus dozens of other categories.
A small business can build a following with a blog because it helps you get your message to your market. Your requirements are that you post often, at least 2 or 3 times a week. The more you post the more traffic you’re likely to get.
Not everyone listens tom e, however, I write blog posts for several clients two of whom only want me to post once a week. It took at least twice as long for these two clients to receive responses from the blog posts. What’s more they are receiving probably on third of the responses that 3 other clients do for whom I write blogs twice and three times a week.
It depends on what you want to do, how much time you have, or where you want to spend your money.
Here are 6 questions I ask my clients before I start writing posts for their blogs. If you haven’t started a blog for your business, these are good questions to answer so that you’ll have a better idea about what issues you are going to cover in your blog and what approaches you’re going to use for each topic.
If you already have a blog, I think it’s a good idea for you to also answer these questions. You may want to change the way you’re doing things on your blog.
1. Why to you want to publish a blog? Think about the purpose of your business.
2. What are your business objectives and how can your blog help you reach the right outcomes?
3. Who is your ideal reader? Your ideal customer or client? Describe that person: gender, age, income, married, occupation, etc.
4. What do you want the reader to do after he or she reads your blog post? What emotions do you want to inspire in your reader?
5. How much time do you have to commit to your blog?
6. Do you know the keywords for your business? What is your niche? How does that relate to your blog? Use your keywords in everything you write.
Responding to your questions and using those responses for your content is guaranteed to get you a better conversation with potential customers and clients.
Good luck and let me know how it works!
Ruthan
Ruthan Brodsky
Content Creator & Copywriter
Health Writer
Business Writer
