From the category archives:

Internet Marketing

Getting Motivated and Staying Motivated

January 25, 2012

It is so much easier to do your writing when you feel motivated to write. It may be that you love the topic about which you’re writing. It may be that you had a great run this morning and you are full of get up and go. Whatever the reason enjoy those times because they [...]

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Marketing Your Business Requires Personal Branding

January 16, 2012

Let’s get right to the heart of the matter. If you’re reading this blog post because you want to know more about corporate strategy, market penetration, paradigm shifts, business models, strategic partnerships, or any other business buzz word flavor of the week, you’re in for a big letdown. Here’s a revelation. This blog post isn’t [...]

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The Importance of Writing Articles for Your Business

January 1, 2012

Writing articles and getting them published is all about making sure you have an internet presence. When you write an article about what you do in your business it makes you an expert in that particular area. Let’s say you’re in between jobs, you have 3 school age children, and one in college. Your household [...]

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B2B Marketing Changes in My Career

January 10, 2011

I started working with other businesses when I was editor of a peer review educational journal. The major change for me took place when libraries asked that they receive their copy of the journal on the Internet. They didn’t say ‘online’ back then which was sometime in the 80′s. Before that we had computerized our [...]

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Variety of Content Required for Your Online Business

December 12, 2010

Different kinds of content are needed because there are lots of parts and pieces to your online business.  I didn’t get this right away. I would listen to one expert tell me about how to select a domain name that attracts attention, another tell me about embedding key words. Before I completed my attempts to [...]

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4 Tips to Successful Personal Branding

November 30, 2010

I’ve recommended many excellent steps you can take to work out a strategy for your personal branding. I want to mention just a couple more in this post. The first is to be your own Brand Manager. That should be a new concept for you. Now think what can you do to improve, package and [...]

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Brand Yourself as the Resource

November 28, 2010

One of your first steps is to think about what you want to do and be known for. What will your niche be? Then you want to prepare for your branding strategy by finding out which media sources your target market reads, what they listen to, and the types of content they research. Next decide [...]

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Brand Yourself as the Expert

November 26, 2010

Brand yourself as an expert on something that relates to your business. You can be an expert in more than one niche or skill or product but you can only brand yourself as an expert in one thing at a time. These posts have been an inspiration to me because that’s exactly what I’m going [...]

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Become the Brand

November 24, 2010

If you are an entrepreneur become the  brand. Finding people who can help you either get started in your business or expand your business is a great way to learn how to brand yourself. These people are experienced and usually successful entrepreneurs, online or offline.  Find out what they do to attract you. Then ask [...]

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Why You Need to Brand Yourself

November 22, 2010

Are you doingwhat you passion for and love what you do? I listened to the first part of a teleseminar by Lisa Sasevich last week and that was one of the first statements she made and repeated the concept through out he 90 minutes. Connie Green says the same thing in all of her workshops [...]

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