From the category archives:

Internet Marketing

Freelance vs. Major Web Design Firm

October 17, 2010

I’m convinced it was a hundred questions like whether to hire a freelance web designer or use an established web design firm and not knowing the answers that slowed my operations to a crawl when I first started my on line business. My hope is that the information I’m providing you will help you make [...]

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Should You Be Your Own Web Designer?

October 13, 2010

I can put up a WordPress website myself but I also use web designers and webmasters and virtual assistants that know graphics and some technology.  I started doing my own websites for affiliate products that I promote for my business. Some of them relate directly to content marketing and others relate to some of my [...]

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Do You Need a Web Designer?

October 11, 2010

I am helping a young mother establish an online presence for her business. She wants to put up a website but she is on a very tight budget. I explained to her that she could use WordPress, the blogging platform, as her website, and create a very simple WP website herself. Although she has been [...]

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Keyword Research Your Niche Market

October 9, 2010

Let’s say your niche market is golf. What you have already learned about golf is that more than 70 percent of the players are men so you want to target the male golfer. You want to sell instructional golf videos. Put yourself in a pair of golf shoes and imagine what type of golfer would [...]

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Making Niche Marketing Productive and Efficient

October 5, 2010

One of the characteristics of niche marketing that I enjoy is it makes my advertising budget go further. It costs me less to advertise to a specialized niche than to a broader market even if that broad market is huge and I am bound to get a small percent interested. For instance, one of my [...]

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Selling a Niche Product Online

October 3, 2010

How do I sell products online has been one of the top 3 questions I’ve received in the past 6 months. My reply is that any product that is sold in a store or for that matter off line can be sold online if you offer it to people who are already interested in the [...]

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Subscription and Product Lists ARE Your Business

October 1, 2010

Your subscription list or lists are your clients, your patients, your customers, your prospects, your vendors and affiliates. One of the issues that I brought up on a recent teleseminar was that the gurus and the mentors talk about lists as if they were something you can work with by themselves. What they don’t tell [...]

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Understanding the SEO Keyword Concept

September 25, 2010

I recently attended a meeting with my client and an SEO expert. That’s what Jim does for a living – optimizes websites so the search engines can find them and put his clients on page one when a customer uses a keyword that is relevant to their business. If I used the same wood flooring [...]

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Keywords are Key to Getting Found Online with Good Content

September 23, 2010

You may think that your keywords should be broad enough to attract anyone who may remotely be interested in using you as an event planner. That could be a lot of people. It is true your site could get a lot of hits if the copy is good and the content important, but you won’t [...]

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Getting Found Online With Search Engines

September 21, 2010

To get found online with your small business or professional practice takes 4 basic steps. That is the number I’ve put together from by searches about Search Engine Optimization or SEO. However, from my perspective as a non-expert in SEO, there are probably a dozen steps or more within those 4 basic steps. The concept [...]

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