From the category archives:

Business Strategy

Researching Your Information Product Niche

July 30, 2011

In previous posts I wrote  about how to research for your information product niche. I came across additional information that will be valuable for you. You are just about ready to create and build your product but first research your competitors’ products. Your competition has already figured out what works and what doesn’t work so [...]

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Using Research Tools To Create Your Information Product

July 12, 2011

Successful information products, information products that someone will purchase, first needs to be found by your market. To be found your information product requires content about the subject matter using key words that the consumer is likely to use to find out what kinds of products are available to them. The first tool you’ll use [...]

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Find a Niche with Your Ideas

July 8, 2011

I’m one of those people who believe that it’s important to keep your ideas flowing. That isn’t easy to do when you’re always busy, stressed, your desk is piled with tasks undone and you still need to do your cardio today. I keep a hanging file in the file drawer under my desk and label [...]

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Create Your Own Digital Information Product

July 5, 2011

Creating a digital information product is one of the best ways you can put your writing skills to good use. You can be creative, you can be practical, you can be academic and you can be entrepreneurial. If writing is part of what you do you already know how to put information together so that [...]

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Follow Thru Strategies and Systems

May 19, 2011

I’ve been writing a bunch of auto responder messages and specific content for web pages these last 2 weeks. Some are for myself and some are for clients. One of the pieces in the strategy for my business is to put together several mini sites with specific keywords in the content and earn small monthly [...]

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How to Find the Right Business Coach for You

May 10, 2011

One of my colleagues, an independent financial adviser, was introduced to this business coach whose specialty was owners of small businesses. She was not impressed by the coach’s approach of asking her a few questions and based on her responses determined it was evident my colleague needed coaching. My colleague was also annoyed at the [...]

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Use Less Energy Using Your Computer

April 18, 2011

How to cut down on energy use is an ongoing friendly argument with two of my business buddies who also work from their home. The last episode ended when one of their teen age sons simply said, “Forget your computer. Just use your smart phone.” That’s not going to happen. But it did end the [...]

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Tips for Staying Focused

April 2, 2011

There are a variety of things you can do to increase your focus.  Some of them focus on unplugging your technologies and others are about how well you can coach yourself to plan and perform. This may sound strange but a major reason for losing focus, especially for many youngsters in school, is  boredom. The [...]

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Regain Your Focus

March 30, 2011

Technology is keeping me out of focus. t’s what my friend and colleague said after she read my last post. She explained that before she even gets a good handle on the latest tool she has purchased the next tool and encounters a new learning curve. That would be absolutely mind boggling for me. The [...]

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Focusing is About Making Choices

March 26, 2011

Focusing means finishing that project on deadline or watching the March Madness basketball games this afternoon. Focusing is finishing that project on deadline, watching college hoops or taking the kids to the community street fair as you promised. The biggest challenges I’ve seen facing small businesses and professionals today are: time pressures, financial pressures, figuring [...]

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