From the category archives:

Copywriting

Getting Out of Your Writing Funk with a Life Coach

January 28, 2012

In my last post I wrote about motivation. One of my colleagues recently told me that her life coach was her main inspiration. Sitting in on our discussion was another colleague who commented that  she was so impressed with her sister’s life coach that she’s writing an article about life coaches  for a magazine. Life [...]

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Earning Credibility for Your Writing

January 9, 2012

Your readers read you blog posts an  articles because they want information about solving their problems. Your readers purchase products you recommend for emotional reasons while they justify their purchase based on logical reasons. Credibility is one element of your writing that must appeal to both aspects of your reader’s decisions. Credibility diminishes any doubts [...]

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Add Your Personal Touch When You Write

January 5, 2012

I’ve become very good at including something about myself in each blog post I write. I also include something about my clients when I write a blog post for them or sales copy or instruction for their clients.  It helps readers relate to me because I usually tell them that I’ve had the same or [...]

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Writing Articles that Motivate Readers

December 26, 2011

You can write your own articles. Copywriters and freelance writers can write articles for you. You can find articles in PLR packages (private label rights) which is the business of selling prewritten articles and reports on thousands of topics and selling them those packages to others. You can even search Public Domain sights and directly [...]

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Why You Need to Work with a Copywriter

December 23, 2011

If you are using a website as well as other areas of the internet to attract customers and clients, you need a copywriter. To leverage your time and send information to your clients and prospective clients you are going to provide your clients and your potential clients with information. In fact you want to attract [...]

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How to Market Your Business Using Articles

December 22, 2011

Articles are an excellent tool to market yourself and your business. Keep in mind however, that articles are only part of your total program for promoting yourself and your business.  What I have learned in my 20 plus years as a copywriter is to not rely on one tool for writing articles. When you’re writing [...]

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It Takes Work to Write Successfully

December 20, 2011

There are many times when I am not inspired to write. However, I may have a deadline for an article, my clients are expecting me to produce content, and I need to write for my own business. Interesting, however, once I begin to write I become challenged and do my best to produce content that’s [...]

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Skills Needed for Freelance Writing

December 17, 2011

It should not come as a surprise to any of you that you do need excellent writing skills to be hired as a freelance writer. After all, clients are hiring you to express the passion for their topic on their website, in blogs and for articles. Other clients are counting on your corporate report to [...]

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Tips for Making Money Writing – Become a Skilled Writer

December 14, 2011

“My daughter wants to be a writer; she should talk to you.” “I have an idea for a book; I should talk to you.” I probably hear people tell me this 10 times a month primarily when they find out that I’m a writer. My short answer, especially if you don’t want to read any [...]

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Webmasters Need to Hire Writers

December 5, 2011

I am a better writer than a webmaster, an attorney, a plumber or an engineer. Although I don’t know their topic as well as they do, most of what I don’t know is a new vocabulary. There are also concepts I may not know but I know who can answer my questions. I am better [...]

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