From the category archives:

Marketing

Positioning Your Business in the Market

January 19, 2012

Al Ries and Jack Trout coined the term positioning in the early 1980s in their book, “Positioning: The Battle for Your Mind.” Although it’s been a few years since the book was released, the core ideas they express are just as true today. Positioning refers to the way a product, service, or person is presented [...]

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Are E-Books Necessary for Your Business?

January 12, 2012

It all depends whether E-Books can make a significant impact on your business or not. The success of E-Books depends upon the type of business you have or whether you supply products or services.  It depends upon the numbers of your market – your current and potential customers. It also depends upon how competitive is [...]

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Steps to Capture Contact Information from Website Visitors

May 25, 2011

My area of expertise is writing content.  Even so it’s important that I know what internet marketing is all about so that the content I produce gets the results I’m seeking for my business and for my clients. I wrote about autoresponders and content for autoresponders in my last 2 posts.  In this post I [...]

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Following Up Your Prospective Clients With Autoresponders

May 22, 2011

Before you get involved with autoresponders and landing pages or squeeze pages you need to ask yourself if your business is internet friendly. Are you able to market online? Right now I’m having a tough time identifying businesses that aren’t internet friendly but I’m sure there are some where you need to go directly to [...]

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How To Get Your Newsletter Read

March 12, 2011

Your goal is to write a newsletter that is compelling to your target market. Your strategy is to have new readers subscribe to your newsletter by opting in and claiming their free report. You already have an auto responder set up to collect those names. Now you can collect those names from the auto responder [...]

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Newsletter Basics For Business

March 10, 2011

Knowing what you want your newsletter to achieve was my prescription for a successful newsletter in my previous post. Today I am writing about your first steps. My first question today is Who do you want to subscribe to your newsletter? Is your ideal subscriber your perfect client or customer? Do you want a huge [...]

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Newsletters That Grow Your Business

March 8, 2011

Writing newsletter content is one of the services I provide for clients. When I first start out, before I ever type a word, I ask my standard question: What do you want your email to achieve? The usual responses are: To give my clients  information they should know about this or that treatment or latest [...]

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Writing An Effective Email

February 22, 2011

Adding a new dimension to her business has inspired one of my clients to create an email series to inform her current clients and prospective clients about the change. I received a call for help. Sandy knows how to write emails; she’s been writing them for 3 or 4 years on a regular basis but [...]

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What Emotions Cause Your Customers To Buy

February 7, 2011

If you watch any 2 year old for more than 45 minutes you will be able to list some of the basic emotions we all have: Fear Anger Sadness Happiness Love Hate Except I don’t know for sure whether a 2 year old can hate but he does learn by the time he is 7 [...]

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Connecting With Your Market – Emotional Marketing

February 5, 2011

Emotional marketing is one of the newer buzz words in internet marketing. The theory is based on the premise that people make their purchases based on their emotions, not necessarily using their intellect or reasoning abilities. If that is true then how do you incorporate those feelings, those emotions when you are targeting your marketing [...]

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