From the category archives:

Internet Marketing

Positioning Your Business in the Market

January 19, 2012

Al Ries and Jack Trout coined the term positioning in the early 1980s in their book, “Positioning: The Battle for Your Mind.” Although it’s been a few years since the book was released, the core ideas they express are just as true today. Positioning refers to the way a product, service, or person is presented [...]

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Steps to Capture Contact Information from Website Visitors

May 25, 2011

My area of expertise is writing content.  Even so it’s important that I know what internet marketing is all about so that the content I produce gets the results I’m seeking for my business and for my clients. I wrote about autoresponders and content for autoresponders in my last 2 posts.  In this post I [...]

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Following Up Your Prospective Clients With Autoresponders

May 22, 2011

Before you get involved with autoresponders and landing pages or squeeze pages you need to ask yourself if your business is internet friendly. Are you able to market online? Right now I’m having a tough time identifying businesses that aren’t internet friendly but I’m sure there are some where you need to go directly to [...]

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What Emotions Cause Your Customers To Buy

February 7, 2011

If you watch any 2 year old for more than 45 minutes you will be able to list some of the basic emotions we all have: Fear Anger Sadness Happiness Love Hate Except I don’t know for sure whether a 2 year old can hate but he does learn by the time he is 7 [...]

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Connecting With Your Market – Emotional Marketing

February 5, 2011

Emotional marketing is one of the newer buzz words in internet marketing. The theory is based on the premise that people make their purchases based on their emotions, not necessarily using their intellect or reasoning abilities. If that is true then how do you incorporate those feelings, those emotions when you are targeting your marketing [...]

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B2B Marketing Changes in My Career

January 10, 2011

I started working with other businesses when I was editor of a peer review educational journal. The major change for me took place when libraries asked that they receive their copy of the journal on the Internet. They didn’t say ‘online’ back then which was sometime in the 80′s. Before that we had computerized our [...]

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Finding Quality Internet Marketing Teachers/Coaches

December 6, 2010

Everyone is working to improve education, not just in the US but in every country, large or small. Some countries are in the early stage of developing an education program and just want to expand to secondary education. Others want to enter the global knowledge economy and prepare their students for the complex, higher order [...]

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Simplicity and Repetition are the Keys to Branding

December 4, 2010

It is easier for your clients and customers to recognize your brand when your design and approach are simple. The major brands of just about every product all use simplicity in their branding concepts. One major reason for using simplicity is that when the logo or design is repeated for recognition, it isn’t offensive. It [...]

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Finding a Domain Name the Traditional Way

November 20, 2010

In my last post I described my strategy and basically my attitude about how to find good domain names. Most everyone else who writes about finding domain names says, that in general,  the names should be: Short; Catchy so the reader will see them and remember them; Easy to pronounce; Easy to spell (unless you [...]

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