From the category archives:

Internet Marketing

Finding a Domain Name the Traditional Way

November 20, 2010

In my last post I described my strategy and basically my attitude about how to find good domain names. Most everyone else who writes about finding domain names says, that in general,  the names should be: Short; Catchy so the reader will see them and remember them; Easy to pronounce; Easy to spell (unless you [...]

Read More

Finding Meaningful Domain Name

November 16, 2010

You want the domain name you choose to be on the first Google page when someone searches for one of your keywords whether those are midlife crisis or six pack abs or presenting without panic. I enjoy selecting domain names because I enjoy playing with words and linguistic nuances. I have no idea whether it [...]

Read More

How Does a Domain Name Help People Find You?

November 14, 2010

A few years ago you could stuff keywords in Meta tags and content and get good search engine optimization (SEO) results. Not so anymore. Today you need to do a lot more starting with your Domain names. First of all I believe you should own and control your own domain name. For instance, I hosted [...]

Read More

Your Domain Name is Important to Your Business

November 12, 2010

A few days ago a prospective client called asking if I could help her make more noise so people could find her’. What she meant was she wanted more visibility; that was easy enough to figure out. I suggested she expand her presence on the internet but she didn’t want to be tied down to [...]

Read More

Make Press Releases Part of Your Marketing Campaign

November 10, 2010

Your marketing campaign isn’t going to look like anything like the one you put together 10 years ago or even 5 years ago for the large corporation that hired you. Today you have social networking on the internet and bloggers on the internet – all important elements of a marketing campaign. All possible outlets for [...]

Read More

Write Press Releases for Search Engines – Not Just For People

November 8, 2010

I probably should have titled this post Write Press Releases for the WORLD because that’s who is reading them. I remember writing press releases just for the media – the reporters and editors. Then I remember writing press releases, especially those written on the Internet, for consumers and clients who I wanted to visit my [...]

Read More

Press Releases on the Internet

November 6, 2010

There is one major change between today’s press releases from those of 20 or even just 5 years ago: you don’t write to attract the attention of a journalist, especially if you are writing the press release for the Internet. Today you write a press release as an article because it is usually published as [...]

Read More

List Building Your Email Marketing Strategy

October 23, 2010

My primary purpose for email marketing is to build a targeted, responsive and permission-based email list. I can attract prospects through social networking – Facebook, Twitter, LinkedIn – but I still need a another personal way to stay connected with my clients where I can be more in control of the lists.  For example, some [...]

Read More

Niches That Make Money Solve Problems

October 7, 2010

If you want to make money or just get someone’s attention, you need to solve that special something that’s keeping them up at night. In my previous posts I wrote about why a niche market can be efficient for you and cost effective. Today I want to be sure you understand that to be good [...]

Read More

Successful Marketing with Keywords

September 29, 2010

Keywords need to be part of your basic marketing even your everyday thinking if you are seriously thinking about starting an online business or putting your business online. I have a client who wanted to redesign his website as a dentist to get more recognition from Google and improve his page ranking. He was slightly [...]

Read More

← Previous Entries

Next Entries →