From the category archives:

Marketing

What Emotions Cause Your Customers To Buy

February 7, 2011

If you watch any 2 year old for more than 45 minutes you will be able to list some of the basic emotions we all have: Fear Anger Sadness Happiness Love Hate Except I don’t know for sure whether a 2 year old can hate but he does learn by the time he is 7 [...]

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Connecting With Your Market – Emotional Marketing

February 5, 2011

Emotional marketing is one of the newer buzz words in internet marketing. The theory is based on the premise that people make their purchases based on their emotions, not necessarily using their intellect or reasoning abilities. If that is true then how do you incorporate those feelings, those emotions when you are targeting your marketing [...]

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EMail That Markets

January 28, 2011

Email that markets also has the ability to sell. Doing business on line means you just can’t hit the reply button without giving some thought to what you’ve written. Your email can ruin your reputation or it can raise your business to the next level.  Here are some guidelines you should remember. First only discuss [...]

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Email Marketing Strategy Basics

January 26, 2011

Email marketing is a major part of my internet business. I also use email to communicate when I’m on assignment. It may be writing an article for a publication or working with clients on their blogs or writing short reports. The bottom line is I use email to communicate. Today it’s even more interesting because [...]

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B2B Marketing Changes in My Career

January 10, 2011

I started working with other businesses when I was editor of a peer review educational journal. The major change for me took place when libraries asked that they receive their copy of the journal on the Internet. They didn’t say ‘online’ back then which was sometime in the 80′s. Before that we had computerized our [...]

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Expert In Your Market Niche Is Your Goal

December 28, 2010

People were crowded around three of the internet marketing vendors at the expo I attended last week. The event was an open house for a growing local networking organization that included online and offline marketing. There were 15 minute presentations through out the afternoon that provided marketing information together with marketing their own products. I [...]

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Finding Quality Internet Marketing Teachers/Coaches

December 6, 2010

Everyone is working to improve education, not just in the US but in every country, large or small. Some countries are in the early stage of developing an education program and just want to expand to secondary education. Others want to enter the global knowledge economy and prepare their students for the complex, higher order [...]

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Simplicity and Repetition are the Keys to Branding

December 4, 2010

It is easier for your clients and customers to recognize your brand when your design and approach are simple. The major brands of just about every product all use simplicity in their branding concepts. One major reason for using simplicity is that when the logo or design is repeated for recognition, it isn’t offensive. It [...]

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Finding a Domain Name the Traditional Way

November 20, 2010

In my last post I described my strategy and basically my attitude about how to find good domain names. Most everyone else who writes about finding domain names says, that in general,  the names should be: Short; Catchy so the reader will see them and remember them; Easy to pronounce; Easy to spell (unless you [...]

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