From the category archives:

Writing

Approaches for Keeping Clients Returning

May 13, 2012

There are people who complain that ghostwriting is deceptive. I don’t agree with that notion. After all my client is the author of the work and provides the content either with information that is published or through interviews.  What I write are the client’s ideas, the client’s stories and experiences. It could be from recordings [...]

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Understanding Your Clients as a Ghost Writer

May 8, 2012

I am the ghost writer for several clients. For some I write their blog posts. For others I write their website content. For others it may be a report or a white paper. Two years ago I wrote a chapter for a book published by a trade association. I’ve also written a how to play [...]

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Keeping Your Writing Simple

May 4, 2012

Making your writing clear to the search engines about the focus of your page will eventually get you a higher ranking in Google. You need to write very simply so that the search engines can find certain things on your pages such as title tags, page names, headers, and link text.  They also want to [...]

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Writing Priorities for Small Business

April 29, 2012

Tomorrow I’m attending a seminar about Emotional Intelligence. I know something about the topic and hope I won’t be disappointed with what the speaker says. In the last 2 months I’ve walked out of 3 seminars during the ‘break’ because I could have goggled the information the speakers were spoon feeding the audience. I wanted [...]

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Improve Your Writing: Appeal to Readers’ Emotions

April 17, 2012

You already have the hang of basic copywriting skills and techniques. Here are other devices that can increase results for your clients. Tell Your Reader the Reason Why Ever try to have a conversation with a preschooler? Every statement is answered with a single question – “Why?” Mom – It’s time to get up. Child [...]

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Credibility for Your Content

April 13, 2012

People purchase your customers’ products primarily for emotional reasons. However, they justify and rationalize their purchase based on logical reasoning. Credibility is the primary ingredient of your copy that can appeal to both the emotional and rational aspects of a customer’s decision. Increasing your client’s credibility helps eliminate their doubts about your client. It helps [...]

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Guidelines to Successful Email

March 3, 2012

Schlocky emails don’t communicate well. Emails have lots of moving parts and it’s important that you give each email you send enough attention so that you catch any errors or ‘oops’ before you click on send. After all it’s your reputation that’s on line. For instance, by not paying attention you may have a misspelled [...]

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More Tips for Branding Your Writing and Business

February 22, 2012

Letting people know who you are and what you can provide for them is a way to grab attention and get your business message read. Here are another 5 tips you can use to give you a jump on your competition.   1.  Use pain and pleasure hot buttons. Find a way to position your [...]

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5 Tips to Brand Your Writing

February 19, 2012

Everything you write, except of course when you’re writing for a client, should carry your business writing brand. It may be sentence length, it probably includes writing style, and it may include content topic. There are good ways and bad ways to brand identity. Your goal is to string together words, sentences and paragraphs that [...]

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Writing Guidelines for Business

February 16, 2012

Most people who own or manage a business have little patience for a full leisurely style  report. They want writing that’s simple and efficient. Producing that kind of work isn’t easy. To get a good idea about how that style feels, find a website that is direct and informative and read it regularly. Then start [...]

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