From the category archives:

Business Writing

Keeping Your Writing Simple

May 4, 2012

Making your writing clear to the search engines about the focus of your page will eventually get you a higher ranking in Google. You need to write very simply so that the search engines can find certain things on your pages such as title tags, page names, headers, and link text.  They also want to [...]

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Writing Priorities for Small Business

April 29, 2012

Tomorrow I’m attending a seminar about Emotional Intelligence. I know something about the topic and hope I won’t be disappointed with what the speaker says. In the last 2 months I’ve walked out of 3 seminars during the ‘break’ because I could have goggled the information the speakers were spoon feeding the audience. I wanted [...]

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Improve Your Writing: Appeal to Readers’ Emotions

April 17, 2012

You already have the hang of basic copywriting skills and techniques. Here are other devices that can increase results for your clients. Tell Your Reader the Reason Why Ever try to have a conversation with a preschooler? Every statement is answered with a single question – “Why?” Mom – It’s time to get up. Child [...]

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Credibility for Your Content

April 13, 2012

People purchase your customers’ products primarily for emotional reasons. However, they justify and rationalize their purchase based on logical reasoning. Credibility is the primary ingredient of your copy that can appeal to both the emotional and rational aspects of a customer’s decision. Increasing your client’s credibility helps eliminate their doubts about your client. It helps [...]

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More Tips for Branding Your Writing and Business

February 22, 2012

Letting people know who you are and what you can provide for them is a way to grab attention and get your business message read. Here are another 5 tips you can use to give you a jump on your competition.   1.  Use pain and pleasure hot buttons. Find a way to position your [...]

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5 Tips to Brand Your Writing

February 19, 2012

Everything you write, except of course when you’re writing for a client, should carry your business writing brand. It may be sentence length, it probably includes writing style, and it may include content topic. There are good ways and bad ways to brand identity. Your goal is to string together words, sentences and paragraphs that [...]

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Writing Guidelines for Business

February 16, 2012

Most people who own or manage a business have little patience for a full leisurely style  report. They want writing that’s simple and efficient. Producing that kind of work isn’t easy. To get a good idea about how that style feels, find a website that is direct and informative and read it regularly. Then start [...]

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Clarity Challenge in Business Writing

February 13, 2012

The product may be a White Paper, a business letter, instructions on e-mail for a co-worker – it doesn’t matter. So much of business writing is couched in techno babble or managerial terms only business managers who read the same managerial books can understand. George Orwell in his book 1984 called it “doublespeak”. That was [...]

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8 Ideas for Good Content

February 6, 2012

Just putting some of the steps I wrote about in my last post should be generating a bunch of new ideas for content. Not you’re stumped because you have no clue about how to bring them together for a post or article. First keep a notebook of your ideas. With each topic list your source [...]

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Writing for Online Marketing

September 11, 2011

My key to promoting my clients on their website or with their blogs is to provide outstanding content for their readers – their clients and prospective clients. I’m convinced that content drives the Internet. Consumers are looking for information that solves their problem. They don’t want to read sales pitches. It is content that brings [...]

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