Internet Marketing Basics: The First Step

by Copywriter for Hire - Ruthan Brodsky on September 1, 2010

I’ve had several Emails asking me how do I start, what are the first activities I need to do to start a business on the internet or to bring my business to the internet. In the next few posts I will put some of what I consider to be the basics together for you.

Keep in mind, however, that what is basic for you may not require the same activity that it will for someone else depending upon your business and what your goals are. There has been so much talk about online success lately. If you’ve noticed there are more TV infomercials about starting a business at home on the Internet. Some folks may be looking for the big car or the second home, but most are seeking extra income to get them through these tough economic times. The problem is the way they are going about starting their business on the internet is costing them money.

The point is you may want or need $200 extra a month and the next person may need $5000 a month or $20,000. It doesn’t really matter because in the beginning all of you have to simply get started.

The prelude to the first step then is to write down your goal of how much money you want to earn each month for the next 6 months, the next year, 2 years and 5 years. That will be your goal.

The other concept to keep in mind is that these steps can change. Your goal can change. Your internet business can change. The internet does change and it changes quickly all the time so that no matter how stable you consider yourself, you are going to be making adjustments along the way all the time.

Step 1. Find and Identify Your Target Market.
This is the niche market I’ve been writing about. You can’t promote your service or product to everyone. You don’t have enough time and money to cover that large a possibility. And you will be totally unsuccessful so forget it. Once you are aware of your ideal client or customer, once you are aware of the problems your product can solve for athletes or for parents, once you know who wants to purchase your service, just about everything else falls in place. The problems many people have who enter the beginning phases of an internet presence are that they jump from market to market. That will make your business life very confusing. Let’s say you have a service that appeals to 3 markets. I recommend you still start with one market, saturate it, and become successful with that market and then take on the other two, one at a time.

More steps to Basic Internet Marketing on my next post.

Much success to your efforts,

Ruthan

Ruthan Brodsky
Copywriter and Content Marketer
http://ruthanbrodsky.com
http://FromRetirementToCareerChange.com

Previous post:

Next post: