Getting started online requires making choices. The fact is there are dozens of choices you can have regarding what you can do to promote your business. Some of these strategies are free; some cost a lot of money. And then there are the hundreds, maybe thousands of experts and gurus telling you to do this and another saying no do that. There are hundreds of videos on Utube explaining how to do the mechanics of what you need to do to promote yourself online.
You can purchase books, you can attend conferences, you can register for online seminars, and you can arrange for getting yourself coached to get started with your online business. Almost a year ago I saw my first TV infomercial of someone selling his program for starting an online business. If you take in the fact that the Internet is constantly changing, just tasting a piece of this input is enough to stop anyone in their track. The amount of information is overwhelming! In fact, it is often times too much information.
In my last post I wrote about finding your target market. In this post I’m going to give you the next 3 important steps to developing your online business.
Find Your Keywords – Do the Research
Whether you’re looking for airline tickets, a coupon for a restaurant, or a critter control company to get rid of the skunks, you most likely go to your computer and search in Google for your handyman or manicurist. Those are the keywords you are seeking. Those words that your potential patients type into Google are called keywords. Do you know the keywords that people type in searching for your goods and services? If you don’t then started learning them today. The more you understand what problems they have and how you can solve those problems, the better will be your keyword selection.
Your third step is to purchase domain names. Your website requires a domain name. If you have products you may want more than one website. Some of the internet marketing experts say you need only one website; others say you need several or many depending on what you’re doing. You need one domain name for each URL. They usually cost under $10. I use Go Daddy to purchase domain names and I recommend you may consider doing the same. Here is my link to Go Daddy. I do not use Go Daddy for hosting. I only purchase domain names from them.
Your fourth step is to find a hosting account because your website lives on a host. You have lots of choices for working with a particular host company but use these two requirements when you make your decision. You want a host company that runs a cpanel which is a type of user interface that has lots of built in tools and free programs. You also want a host service that allows multiple domains on the same account. I use Blue Host and here is my link to them.
In my next post I will write about the next steps you need to take. In the meantime, please remember that I am usually an affiliate of the programs I recommend. That means if you decide to purchase the program from my link I will make a commission. On the other hand it doesn’t cost you any more to use my link and I only recommend the programs I trust and use.
More steps in my next post.To your online success,
Ruthan Brodsky
http://ruthanbrodsky.com
http://fromretirementtocareerchange.com
