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Ruthan Brodsky

Successful Profits From Your Business Blog

January 2, 2011

Your business blog acts as a dedicated website that enhances your relationships with your clients and prospective clients because it allows your readers to participate in what you’re saying. There must be a dozen different types of blogs including ones that are personal, political, celebrity, and charity fund raising. Business Blogs are written or at [...]

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Expert In Your Market Niche Is Your Goal

December 28, 2010

People were crowded around three of the internet marketing vendors at the expo I attended last week. The event was an open house for a growing local networking organization that included online and offline marketing. There were 15 minute presentations through out the afternoon that provided marketing information together with marketing their own products. I [...]

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Teaching Skillful Internet Marketing

December 8, 2010

The very good coaches and internet marketing teachers are able to unpack what they know and make it accessible to others as well as learnable.  This requires a very explicit knowledge and skill that really goes beyond expertise. A very good golfer, for example, doesn’t know exactly what goes into producing her long drives or [...]

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Finding a Domain Name the Traditional Way

November 20, 2010

In my last post I described my strategy and basically my attitude about how to find good domain names. Most everyone else who writes about finding domain names says, that in general,  the names should be: Short; Catchy so the reader will see them and remember them; Easy to pronounce; Easy to spell (unless you [...]

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Finding Meaningful Domain Name

November 16, 2010

You want the domain name you choose to be on the first Google page when someone searches for one of your keywords whether those are midlife crisis or six pack abs or presenting without panic. I enjoy selecting domain names because I enjoy playing with words and linguistic nuances. I have no idea whether it [...]

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Write Press Releases for Search Engines – Not Just For People

November 8, 2010

I probably should have titled this post Write Press Releases for the WORLD because that’s who is reading them. I remember writing press releases just for the media – the reporters and editors. Then I remember writing press releases, especially those written on the Internet, for consumers and clients who I wanted to visit my [...]

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Blogging Makes You the Expert in Your Niche

November 4, 2010

Transferring one of my blogs from TypePad to Word Press was wrenching for me but a fairly simple task for the local webmaster that I hired. (I mention local because I am bound and determined to find good people who can do the job locally or at least in the United States without outsourcing. Their [...]

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Your Blog Is Your Home On the Internet

November 2, 2010

Connie Ragen Green, one of my mentors, has been telling us that for 2 years: Your blog is your home on the internet. Your blog is where you tell people what you are doing in a particular niche, what is going on in your life, how your operations are going, what you have learned that [...]

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Successful Blogs Solve Problems

October 31, 2010

A successful blog is a blog that has a meaningful number of followers, a blog that is mentioned in social networking, a blog that is referred to as a resource when the conversation is about the blog’s target topic whether it be public speaking or how to train your pet pig. I wrote the phrase [...]

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In Great Blogs the Reader Comes First

October 29, 2010

When you write a blog, the first thing you want to keep in mind is that the reader comes first. You want to make that indelible on your brain. You want to address their pain, you want to acknowledge their challenges, and you want to give them something that really interests them.  I’m going to [...]

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