You can only successfully take on another topic, another project, an unexpected talked about issue, when you’re in control of your work load.
Managing your business time – your schedule, your goals, your marketing – gives you the comfort of sliding in some very newsworthy issue and using it to your advantage in your business.
I recently listen to a teleseminar with Denise Wakeman and Kathleen Gage talk about how to recession proof your business with teleseminars. Yesterday I read a piece in our local paper that property values were expected to decrease by 50 percent by the year 1013. We live in Oakland County, Michigan, one of the few Michigan counties that has kept it’s economy in pace with the rest of the country. Now the forecast is simply frightening.
Denise and Kathleen saw the writing on the wall and planned their marketing strategy accordingly. Now I am questioning what kinds of changes do I need to make in my marketing?
The point is if you have little control of your business time, it is difficult to even think about doing something additional or adding something different. Large corporations talk about turn around time when they’re launching or revising a product, but without time management you don’t have room to even turn around!
The bottom line is that even during tough times, opportunities appear. If you’re so completely bogged down with what you have to do now because it’s all done so inefficiently, you won’t be able to see the opportunities.
Besides making your clients more happy because they don’t want to wait in your lobby for 30 minutes or even 15 minutes, take charge of your time is worth the effort.
Stay tuned! I am gathering the material for a short course on time management, 2 or 3 modules. I’ll keep you posted on its progress.
To your successes.
Ruthan Brodsky
