Writing articles and getting them published is all about making sure you have an internet presence. When you write an article about what you do in your business it makes you an expert in that particular area.
Let’s say you’re in between jobs, you have 3 school age children, and one in college. Your household needs your income. You worked for a remodeling company as a kitchen designer but let go because business was not very good. You’ve decided that with your experience as a full time working mother you could put together a business consulting others about how to organize their house, time, and life. This consulting work would work because you will have time to continue to look for another job in home design.
The problem is those who know you title you a kitchen designer. They know nothing about your organization skills. And how do you reach those who don’t even know you?
You already have a company name and a web site in place. Writing articles that take people to your website is a good way to get your expertise known. These are other steps you need to consider before you start writing articles to get the results you want from those articles.
First figure out the keywords that go with your subject. Gather at least 100 key words and then list the top 10. Put the remaining 90 in 5 different categories. These categories will give you ideas for more articles.
Write 25 headlines. Plan on revising the headlines when you complete the article so don’t worry about how good they are. Writing a list of headlines will help you discover the problems your readers have that need solving. For instance, one of your headlines may be “Organizing School Day Mornings by Planning the Night Before” “Keeping your Car Organized in Summer” then another one for the Winter.
After you have your headlines, write 2 sentences or a short paragraph about why this topic is important to your reader.
Write a conclusion that requires you reader to do something to solve her problem. It may be reading something on line, or attending a webinar, or downloading a tip sheet.
Put the article together by filling in with your experiences about what to do and submit the article to article directories.
Then you can repurpose the article slightly and use it for one or two blog posts. You can also be more detailed about the topic and make a check list for this topic and send the link to check list to your readers. Get the check list laminated and pass it out whenever you attend a meeting or you’re the speaker for a program.
These suggestions won’t put your business on a fast track but it will get people to take notice. And that’s exactly what you need if you want more referrals.
To your success at making a presence on the internet.
Ruthan
Ruthan Brodsky
Copywriter & Content
Freelance Business Writer
Freelance Health Writer
